Brochure
Three Ways to Keep a Friend Alive (Friends Don't Let Friends Drive Drunk!)

PRODUCT TITLE:
Tres Maneras de Conservar a un Amigo Vivo (¡ Amigos no Dejan que los Amigos Manejen Borrachos!) / Three Ways to Keep a Friend Alive (Friends Don't Let Friends Drive Drunk!)

REASON FOR DEVELOPMENT:
This product was developed to inform Spanish-speaking audiences about the risk of drinking and driving. This brochure, which is in Spanish, lists three steps a friend can take to prevent someone who has been drinking alcohol from driving while impaired. Using these suggestions, injuries and fatalities resulting from alcohol-related traffic crashes can be reduced.

FORMAT:
This product is a glossy, full-color, 4"x9" six-panel brochure.

TARGET AUDIENCE:
This Spanish-language brochure is designed for the Hispanic general public, advocates, health educator, driver educator, program leaders, and consumers.

SUGGESTED MARKETING STRATEGIES/USE:
Distribute copies or publicize availability of this document to individuals and organizations involved with the health and safety issues for Hispanics.

DEVELOPER:
NHTSA's Office of Impaired Driving and the Office of Communications and Consumer Information.

HOW TO ORDER:
To order a copy of this brochure, fax your request to (301) 386-2194. The brochure will also be available for downloading from the NHTSA web site at http://www.nhtsa.dot.gov and http://www.nhtsa.dot.gov/multicultural.

CONTACT:
Evelyn Avant at eavant@nhtsa.dot.gov or José Alberto Uclés at jucles@nhtsa.dot.gov.