Click It or Ticket is a high visibility
enforcement program designed to raise safety belt usage and
save people from death and serious injury on the streets
and highways.
The program will use educational radio messages recorded personally by chiefs and sheriffs, along with stepped-up enforcement, to send a strong message that safety belts save lives.
The Click It or Ticket campaign is currently used in 18 other states and the District of Columbia. In other Click It or Ticket campaigns, the occupant restraint usage rate increased by more than 10 percent, meaning that thousands of previously unbuckled drivers and passengers began using safety belts and child safety seats.
The campaign consists of strict enforcement, strong educational messages in the form of ads on most radio stations in the area, and numerous public appearances by officers on behalf of the program.
Following the May 2007 Click It or Ticket campaign, Virginia's statewide safety belt compliance
rate is currently 79.9 percent. The goal of 2008 Click
It or Ticket is
to raise the rate to at least 82 percent.
2008
National May Mobilization Calendar
Week
1: Education
& Media May 12-18, 2008 Pre-survey
due May 9
Weeks 2 & 3: High-Visibility Enforcement May 19 – June 1, 2008
Week 4: Evaluation June 2 – 8, 2008
Post-survey
due June 10
