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Click It or Ticket

Click It or Ticket is a high visibility enforcement program designed to raise safety belt usage and save people from death and serious injury on the streets and highways.

The program will use educational radio messages recorded personally by chiefs and sheriffs, along with stepped-up enforcement, to send a strong message that safety belts save lives.

The Click It or Ticket campaign is currently used in 18 other states and the District of Columbia. In other Click It or Ticket campaigns, the occupant restraint usage rate increased by more than 10 percent, meaning that thousands of previously unbuckled drivers and passengers began using safety belts and child safety seats.

The campaign consists of strict enforcement, strong educational messages in the form of ads on most radio stations in the area, and numerous public appearances by officers on behalf of the program.

Virginia's statewide safety belt compliance rate is currently 85.4%

2021 Mobilization

National Click It or Ticket Mobilization

The DMV – Highway Safety Office reminds you that the 2021 May Click It or Ticket Campaign is approaching quickly.  We are seeking support from all of our partners and law enforcement agencies throughout the Commonwealth to educate our communities of the importance of buckling up, day and night, on Virginia roadways.


  • Earned Media:  May 10 - June 6, 2021
  • Paid Media:  May 17 - June 6, 2021
  • Enforcement:  May 24 - June 6, 2021
  • Border to Border Initiative: May 24, 2021 (1st day) –


2021 "Click It or Ticket"
National Mobilization Planner


DMV Requests EVERY Virginia LE Agency Conduct a Seat Belt Survey

The Department of Motor Vehicles – Highway Safety Office needs your assistance.

There are more cases of unrestrained travelers on the road now than in the past.  From January 1, 2020 to September 10, 2020, data showed a 28% increase (190 to 244) in unrestrained fatalities compared to the same time in 2019.

Data from September 2020 through December 2020 show the Commonwealth experienced an 11% decrease in unrestrained fatalities compared to the same time in 2019.However, data for calendar year 2020, showed that we were still up 13% in unrestrained fatalities in comparison to the 2019 calendar year.

With the implementation of the November Click it or Ticket (CIOT) message and shared educational resources, we were able to successfully "slow the tide" of the problem of non-seat belt use and preventing unrestrained fatalities.

In order to continue these efforts, the Highway Safety Office is asking that EVERY law enforcement agency help us by conducting a seat belt survey in their jurisdiction.


The official state seat belt survey is conducted every year after the CIOT campaign.  The survey includes a combination of 15 counties and aggregates.  It is representative of low, medium and high vehicle miles travelled (VMT).  This relates to rural (low) and urban (high) areas.  However, not all counties are officially surveyed.

The self-reported seat belt survey will assist to positively impact low use rate areas as well as identify areas where we can provide additional educational resources.   If you have been a recipient of a highway safety grant, this is the same survey conducted pre- and post-CIOT.  Also when conducting the surveys, it would be very helpful to conduct surveys in multiple locations and average the results before reporting

SURVEY DATES: Surveys should be conducted between Monday, April 12th and Friday, April 30th. Surveys are due by Friday, April 30th.

Once completed, please forward your survey results to the Statewide Occupant Protection Coordinator, John Messina at by Friday, April 30th.

If you have any questions, please contact John Messina at

Your leadership has proven to save lives across the Commonwealth.




State Safety Belt Usage Rate (2020):


2019 Rate: 85.4%

Send us your Click It or Ticket photos!

Email us your photos and we'll put them online and maybe in the SS&S Calendar or Newsletter! Here's how to do it:

  1. Compose an email message to with the subject "vacp-sss" (DON'T include the quotes, and DON'T include any other characters).
  2. In the body, write a short, one-line description, such as "Harrisonburg CIOT" or "Warren Co. CPS class" or "Salem PD Checkpoint".
  3. Attach your full-size photos — DON'T size them down for email.
  4. Click SEND.

That's it!!

Click It or Ticket Photos